Popular culture refers to a people’s way of life, attitude, beliefs, interaction, and perceptions at a particular point in time. Unlike general culture, popular culture constantly changes with time. It tends to reflect the prevailing trends and developments in everyday life in the society or the world at large. Popular culture is usually heavily influenced by mass media.
In a business environment, understanding popular culture is vital in equipping producer-consumer interaction. Popular culture tells producers what to produce, how to structure their products, and how to reach out to consumers. Every career in this world involves human interaction; this is made easier with knowledge of popular culture.
A good example of a popular culture artifact is the ‘Moonwalk’. The moonwalk is a dance move which creates an illusion that the dancer is being pulled backwards while trying to move forward. This dance technique was popularized by Michael Jackson, the best pop artist of all time.
Many versions of the dance technique have been created by different dance artists, the most common one being the side-slide. I consider this dance technique a pop culture artifact because it is one of the most used dance technique by musicians, dancers, and music fans all over the world.
Here is a video collection of the dance performed by fans around the world as a tribute to Michael Jackson...
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